PASSION AURA

‘Passion Aura’ can be known as a new beginner company that creates a non-alcohol perfume in Malaysia.  Passion Aura was started as a company that operates entirely from the SMART HOME. The concept of smart home run was an idea that was taken from the recommendation of Dato’ Seri Abdullah Ahmad Badawi, Malaysian politician who serves as a Prime Minister from 2003 to 2009. He suggested this concept as a primer initiative to see that many entrepreneurs begin a small business at home. 

Passion Aura a perfume was first introduces to the Malaysian market in the beginning of 2009 to fill the gap in the perfume industry for non-alcohol fragrance. Non-alcohol perfumes were also commonly termed as fine fragrance. At the early stage of its debut, the brands and the idea of non-alcohol perfume was relatively unfamiliar back then. On the other hand, people frequently were having the ideas that a fine fragrance is the same as ‘attar’, a traditional perfume with an overpowering wooden scent.

However, after some education through sampling and promotional activities, the customers or consumers begun to appreciate and accept the quality and the value of Passion Aura perfumes. The most important part is that the consumers are now offered with variety of choices of familiar scents but are free from alcohol, water or other commercial fillers. Due to an impressive market growth, Passion Aura perfumes started to expand the business by producing larger quantity of perfume and having our own factory at No. 2, Jln Tambur 33/19, Shah Alam Technology Park, 40400 Shah Alam, Selangor.